About Denise

If you're looking for styling advice, you couldn't be in more capable hands than those of Denise Scher. A fashion expert with more than 25 years of experience, Denise turned her passion for fashion and shopping into her profession.

Fascinated by the influence of the 60's and inspired by the looks of London-born Twiggy, she majored in Clothing & Textiles at college and after several corporate years under her belt, she launched Denise Scher & Associates as a freelance fashion advisory company in 1996.

Her first client was the prestigious specialty retailer, Neiman Marcus, where she took on the role of West Coast Regional Fashion Director, producing fashion shows and arranging designer appearances for five West Coast stores. Nordstrom, Bloomingdale's, Macy's and Lalique have also been among her valued clients. She was also Fashion and Merchandising Director for MAGIC International, the largest apparel trade show in the U.S. She served as the official trend spokesperson for the company and produced runway presentations that show cased how the next season's looks were to be styled for maximum effect.

Her industry savvy has also brought her trend expertise to the pages of InStyle, Marie Claire, Vogue, Harper's Bazaar and Womens Wear Daily. Denise has appeared on network television and syndicated programs including EXTRA, HGTV, E! Entertainment as well as locally produced news and newsmagazine shows in the Los Angeles market.

Among her numerous career highlights are the projects she has collaborated on with leading designers that include: Chanel, Badgely Mischka, Oscar de a Renta, Donna Karan, Yves St. Laurent, Calvin Klein, Guy LaRoche, St. John, Giorgio Armani, Missoni, Albert Elbaz, Espirit, DKNY, Pierre Cardin, and Vivienne Tam. But it's not just the established names that excite Denise's passion for fashion. She's also shared her fashion know-how with the up & comers at Otis School of Design and FIDM in Los Angeles, where she has taught classes on Trends: Past, Present and Future.

Working for You

Now Denise is ready to put her experience and talents to work for you. As a baby boomer herself, she knows how to outfit this fashion-challenged market. She knows it's not enough to be fashionable. Your wardrobe should be practical, age-appropiate and easy. Denise targets these elements and other aspects that are often overlooked when addressing the clothes that fit your lifestyle.

Her style philosophy is simply "Less is More". She will work to build you a wardrobe of good basics that is classic enought to last over the years, while at the same time, interprets seasonal trends that will enhance your figure and coloring.

Denise's storied career in the fashion industry has taught her "the Art of the Mix": how to care for clothing, understanding fabrics and above all "quality" - and how to incorporate it all into your wardrobe.

She is constantly on top of current trends for both men and women and has learned how-to-translate them from the pages of fashion magazines and runways into your everyday life. With her help, you'll find current fashions that will have style, longevity and still look modern as you age.

Denise offers a variety of services from "Closet Close-ups" and "Retail Rescues" to "Quick Fixes", "Gift Buying" and selecting items that enable you to "Travel Smart" and conduct "Business as Usual".

She can also offer a referral service, recommending trusted professionals for a variey of other services you might desire such as: tailors, hair stylists and color specialists, make-up artists, jewelry designers and manufacturers and more.