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About Denise
If you're looking for styling
advice, you couldn't be in more capable hands than those of
Denise Scher. A fashion expert with more than 25 years of
experience, Denise turned her passion for fashion and shopping
into her profession.
Fascinated by the influence of the 60's and inspired by the
looks of London-born Twiggy, she majored in Clothing & Textiles
at college and after several corporate years under her belt, she
launched Denise Scher & Associates as a
freelance fashion advisory company in 1996.
Her first client was the prestigious specialty retailer, Neiman
Marcus, where she took on the role of West Coast Regional
Fashion Director, producing fashion shows and arranging designer
appearances for five West Coast stores. Nordstrom,
Bloomingdale's, Macy's and Lalique have also been among her
valued clients. She was also Fashion and Merchandising Director
for MAGIC International, the largest apparel trade show in the
U.S. She served as the official trend spokesperson for the
company and produced runway presentations that show cased how
the next season's looks were to be styled for maximum effect.
Her industry savvy has also brought her trend expertise to the
pages of InStyle, Marie Claire, Vogue, Harper's Bazaar and
Womens Wear Daily. Denise has appeared on network television and
syndicated programs including EXTRA, HGTV, E! Entertainment as
well as locally produced news and newsmagazine shows in the Los
Angeles market.
Among her numerous career highlights are the projects she has
collaborated on with leading designers that include: Chanel,
Badgely Mischka, Oscar de a Renta, Donna Karan, Yves St.
Laurent, Calvin Klein, Guy LaRoche, St. John, Giorgio Armani,
Missoni, Albert Elbaz, Espirit, DKNY, Pierre Cardin, and
Vivienne Tam. But it's not just the established names that
excite Denise's passion for fashion. She's also shared her
fashion know-how with the up & comers at Otis School of Design
and FIDM in Los Angeles, where she has taught classes on Trends:
Past, Present and Future.
Working for You
Now Denise is ready to
put her experience and talents to work for you. As a baby boomer
herself, she knows how to outfit this fashion-challenged market.
She knows it's not enough to be fashionable. Your wardrobe
should be practical, age-appropiate and easy. Denise targets
these elements and other aspects that are often overlooked when
addressing the clothes that fit your lifestyle.
Her style philosophy is simply "Less is More". She will work to
build you a wardrobe of good basics that is classic enought to
last over the years, while at the same time, interprets seasonal
trends that will enhance your figure and coloring.
Denise's storied career in the fashion industry has taught her
"the Art of the Mix": how to care for clothing, understanding
fabrics and above all "quality" - and how to incorporate it all
into your wardrobe.
She is constantly on top of current trends for both
men and women and has learned how-to-translate them from the
pages of fashion magazines and runways into your everyday life.
With her help, you'll find current fashions that will have
style, longevity and still look modern as you age.
Denise offers a variety of services from "Closet
Close-ups" and "Retail Rescues" to
"Quick Fixes", "Gift Buying" and selecting
items that enable you to "Travel Smart" and
conduct "Business as Usual".
She can also offer a referral service, recommending trusted
professionals for a variey of other services you might desire
such as: tailors, hair stylists and color specialists, make-up
artists, jewelry designers and manufacturers and more.
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